It's a set of rules that determines how human eyes perceive visual elements. It aims to breakdown complex scenarios into simpler forms
When things appear to be similar to each other, we group them together. They can be grouped together by their color, shape, and size
Elements that are arranged in a path (line or curve) appeared to be more related.
Our brain will fill in the missing part and see it as a whole image. E.g World Wildlife Fund logo
Related elements that are close can be grouped together and spaced farther apart.
People use to perceive objects that are focused (figure) or the other parts (ground) of the subject.
When things appear to be similar to each other, we group them together. They can be grouped together by their color, shape, and size
Elements that are arranged in a path (line or curve) appeared to be more related.
Our brain will fill in the missing part and see it as a whole image. E.g World Wildlife Fund logo
Related elements that are close can be grouped together and spaced farther apart.
People use to perceive objects that are focused (figure) or the other parts (ground) of the subject.
Human eyes tend to perceive objects priority-wise. This is called visual hierarchy. The most attractive, big & bold thing will be perceived at first by our human eyes and so on.
As you can see in the example that the most important button is the filled one then the outlined one and so on.
Harmony is an effect that causes visual satisfaction. It can be achieved by using adjacent colors, similar shapes, and related textures.
It's a practice of making the design stable by distributing visual weights properly. For instance, if a design is very text-heavy then a graphical element or an image will balance it out.
Every brand has a different mode of communication. If the existing fonts are not going with your brand then we can help you through by creating your personal Typeface.
Lets ConnectYour brand needs a color scheme that goes with your brand’s identity. A wrong color may cause you millions of dollars.
Lets ConnectBy following the latest trends and maintaining principles of popular design systems we deliver the best in class UI for your app or website or other applications.
Lets ConnectIf you have any idea and you need multiple concepts related to the idea, then we are the best option for you.
Lets ConnectWe here present your brand through videos with the industry-standard video editing team.
Lets ConnectEvery brand has a different mode of communication. If the existing fonts are not going with your brand then we can help you through by creating your personal Typeface.
Your brand needs a color scheme that goes with your brand’s identity. A wrong color may cause you millions of dollars.
By following the latest trends and maintaining principles of popular design systems we deliver the best in class UI for your app or website or other applications.
If you have any idea and you need multiple concepts related to the idea, then we are the best option for you.
We here present your brand through videos with the industry-standard video editing team.
Lets Connect
Design discussion
Ideating concepts
Creating Moodboard
Setting the design tone
Conceptual Sketches
Arranging visual elements
Generating visual flow
Adding visual elements (e.g Color, typography, illustration, photography)
Creating visual persuasion
Client feedback
Review
Approval and delivery
