Brand Identity

A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.
- Jeff Bezos

What is Brand Identity?

Brand identity is a company’s personality and a message to communicate with its customers. A brand identity represented by various visual elements like logo, color, typography, etc. It is determined by analyzing the company’s key goal and potential users

Pro Tip

Don't get confused it with Logo Design

Key Factors

There are several factors to create a brand identity but narrowing these down we provide you 5 key factors to design a successful brand identity

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Our Working Process

Brand Identity


Understanding the brand’s personality
Coming up with distinct and cohesive designs and ideas


Tracking target audience
Market research
Working on visual elements


Analyzing current brand identity (in case of re-branding)
Analyzing competitors
Creating briefs and visuals
Develop a complete brand style guide


Application of Brand Identity

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