A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.
- Jeff Bezos
Brand identity is a company’s personality and a message to communicate with its customers. A brand identity represented by various visual elements like logo, color, typography, etc. It is determined by analyzing the company’s key goal and potential users
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Understanding the brand’s personality
Coming up with distinct and cohesive designs and ideas
Tracking target audience
Working on visual elements
Analyzing current brand identity (in case of re-branding)
Creating briefs and visuals
Develop a complete brand style guide
Application of Brand Identity