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Poultburg

AN ONLINE FROZEN FOOD PLATFORM

  • Kadaknath Chicken
  • Special Meat
  • Meat Lovers
  • Good Quality Meat
    • Languages

    • php

    • Wordpress

    • My Sql

    • HTML5

    • CSS

    • BOOTSTRAP

    Services
    Application Development

    The Story

    Poltburg had come up with a brilliant idea of bringing frozen food Items online for people to order from the safety of their home and get their products delivered to the doorstep directly. This was almost similar to an online food ordering and delivery app but with it's own twists and turns. They required a customized website and also a mobile application to cater and reach a large number of customers with ease.

    The Challenges

    • Frozen food items were a completely new genre to tackle, so an extensive market analysis and competitive analysis report was the first priority.
    • Business strategy analysis was also so on high priority.
    • Customer requirement analysis and targeted market analysis was also next in the agenda.
    • Fast website loading and phone memory friendly app development was next in the challenge.
    • Delivery tracking system for the customer to keep a tab on their order

    The Goal

    • Developing and delivering both the website and the mobile application simultaneously.
    • An unique catalogue for product categorising.
    • Highlighting the best selling frozen food items.
    • Making the website and mobile applications user navigation nifty and easy
    • Increase customers and retain them and also to improve the Customer Lifetime Value.

    Our Appraoch

    "Humble beginnings make a great pathway towards success" this is what our client wanted, they did not want an extravagant website and mobile application. It had to be very simple and minimalistic so that the customers would be able to find their required item easily. And that was exactly what we delivered

    Top things about this Project

    • Implementing the delivery tracking system.
    • Implementation of customer feedback and comments section for authentic and unfiltered reviews by the customers.
    • Designing a simple and minimalistic UI for customers, thus making online purchase fast.
    • Implementation of a strong DBMS.
    • Minimalistic design decreases the customer browsing time, thus order checkout is faster and revenue generation increases.

    The Results

    Poltburg unusual idea saw amazing results, because of the minimalistic design approach customers were easily able to find the required frozen food items. Customer retention and new customer acquisition was being achieved simultaneously. As frozen foods were not usually available online within a month Poltburg's website and mobile application was a hot cake in the market.

    +35%

    Increase in Revenue

    +40%

    Increase in Transactions

    +186%

    Increase in Traffic

    17X

    DECREASE CPA

    3.6 X

    Increase in CONVERSIONS

    11X

    RETURN ON AD SPEND

    +41 %

    AVERAGE ORDER VALUE

    +63 %

    CUSTOMER LIFETIME VALUE

    -76 %

    BOUNCE RATE

    -62 %

    TIME TO ORDER

    + 29.35%

    CUSTOMER RETENTION

    -210 %

    LOADING TIME

    Services Provided

    • Business Needs Analysis
    • Business Strategy
    • Competitive Strategy and Analysis
    • Branding
    • Minimalistic UI
    • Website Design
    • Website Development
    • Payment Gateway Integration
    • Marketing Strategy
    • Conversion Rate Optimization
    • Delivery Management System
    • Mobile Application Development
    • Customer Feedback and Comments Implementation

    Let's work on your project

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    Ground Floor, AD 92, AD Block Sector 1, Bidhannagar, Kolkata, West Bengal 700064
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